Morgan Shuler

TapAcademy Logo
Workforce Intelligence Platform
TapAcademy +
TapEconomy
An AI-powered workforce platform designed to help chambers, workforce organizations, and economic development agencies train talent, measure outcomes, and understand local economies.
Product Strategy
AI Product Design
Workforce Development
Economic Intelligence
End-to-End Product
Platform Design

The Challenge

Workforce organizations often struggle to connect training programs, economic indicators, and workforce outcomes into a single ecosystem. Training data, labor statistics, and community insights frequently exist across disconnected systems.

Organizations needed better visibility into workforce trends, program effectiveness, learner outcomes, and local economic conditions to make informed decisions.

Disconnected workforce and economic systems.
Limited visibility into workforce outcomes.
Manual reporting and fragmented data.
Difficulty measuring program effectiveness.
Growing demand for workforce intelligence.
Need for scalable digital learning experiences.

Research

Research included usability testing with municipal agencies, chambers of commerce, workforce organizations, and economic development stakeholders.

Research Artifact
Jobs to Be Done
This artifact maps the primary users, what each user needs to accomplish, and how those needs shaped the product experience.
Jobs-to-be-done artifact used to define key user goals across chamber leadership, grant writing, workforce administration, program management, learners, and executive reporting.
Stakeholder interviews.
Usability testing sessions.
Jobs-to-be-done exercises.
Economic development workshops.
Workforce administrator interviews.
Data and reporting analysis.
Key Insight Organizations were struggling to connect workforce outcomes, labor market conditions, economic trends, and training programs into one decision-making experience.

The Solution

I led the product end-to-end, including product strategy, user experience, interface design, AI workflows, information architecture, and platform implementation.

Interactive Product Demo
TapAcademy + TapEconomy Insights
Explore the workforce intelligence platform, including the learning management system, AI-assisted course builder, workforce analytics, and TapEconomy administrative dashboard.
Demo environment for portfolio review. Some functionality and datasets have been simplified for demonstration purposes.
TapAcademy Learning management platform supporting workforce programs, certifications, learners, and AI-assisted course creation.
TapEconomy Economic intelligence platform providing workforce analytics, economic indicators, and local labor market insights.
AI-powered course generation workflows.
Responsive web and mobile experiences.
Reusable design system and component architecture.
Integrated workforce and economic datasets.

Data Intelligence & AI

The platform combines public economic data, workforce analytics, and AI-assisted experiences to help organizations make more informed workforce decisions.

U.S. Bureau of Labor Statistics Employment trends, occupations, wages, and labor market insights.
Federal Reserve Economic Data (FRED) Economic indicators, inflation, and regional economic trends.
United States Census Bureau Population, demographics, and community statistics.
AI-Assisted Experiences Course creation, recommendations, workforce insights, and content generation.

Outcomes

TapAcademy and TapEconomy established a unified workforce intelligence platform that connects learning, economic data, workforce outcomes, and AI into a single ecosystem.

End-to-End Ownership Led strategy, UX, product design, AI workflows, and implementation.
Unified Experience Connected workforce training and economic intelligence.
AI Integration Introduced AI-powered workflows and recommendations.
Data Intelligence Integrated multiple public workforce and economic datasets.
User Validation Validated concepts through usability testing and stakeholder feedback.
Scalable Foundation Created reusable systems for future workforce products.